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This is the process of creating inbound links to
own websites. This can be done through reciprocal links, being listed in
e-zones, newsletters, directories, search engines, etc. Link building is a
Search Engine Optimization technique where a website owner attempts to build
relevant, quality inbound links to their website with the intentions of
increasing the website importance, and by this increasing ranking in the Search
Engines.
We have great experience in developing Link
Building or Link Exchange web applications with customized look and feel. We
use all latest designing tools and techniques to give the end-user a
comfortable user interface and data flow.
Search Engine Optimization (SEO) :
This is the process of increasing the amount of
visitors to a website by ranking high in the search results of a search engine.
The higher a web site ranks in the results of a search, the greater the chance
that that site will be visited by a user. It is common practice for internet
users to not click through pages and pages of search results, so where a site
ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a
search engine and improves the chances that the site will be found by the
search engine.
Types of SEO
SEO techniques are classified by some into two broad categories: techniques
that search engines recommend as part of good design, and those techniques that
search engines do not approve of and attempt to minimize the effect of,
referred to as spamdexing. Most professional SEO consultants do not offer
spamming and spamdexing techniques amongst the services that they provide to
clients. Some industry commentators classify these methods, and the
practitioners who utilize them, as either "white hat SEO", or "black hat SEO".
Many SEO consultants reject the black and white hat dichotomy as a convenient
but unfortunate and misleading over-simplification that makes the industry look
bad as a whole.
"White hat" An SEO tactic,
technique or method is considered "White hat" if it conforms to the search
engines' guidelines and/or involves no deception. As the search engine
guidelines are not written as a series of rules or commandments, this is an
important distinction to note. White Hat SEO is not just about following
guidelines, but is about ensuring that the content a search engine indexes and
subsequently ranks is the same content a user will see. White Hat advice is
generally summed up as creating content for users, not for search engines, and
then make that content easily accessible to their spiders, rather than game the
system. White hat SEO is in many ways similar to web development that promotes
accessibility, although the two are not identical.
Spamdexing / "Black hat" Spamdexing
"Black hat" SEO are methods to try to improve rankings that are disapproved of
by the search engines and/or involve deception. This can range from text that
is "hidden", either as text colored similar to the background or in an
invisible or left of visible div, or by redirecting users from a page that is
built for search engines to one that is more human friendly. A method that
sends a user to a page that was different from the page the search engined
ranked is Black hat as a rule. One well known example is Cloaking, the practice
of serving one version of a page to search engine spiders/bots and another
version to human visitors. Search engines may penalize sites they discover
using black hat methods, either by reducing their rankings or eliminating their
listings from their databases altogether. Such penalties can be applied either
automatically by the search engines' algorithms or by a manual review of a
site. One infamous example was the February 2006 Google removal of both BMW
Germany and Ricoh Germany for use of deceptive practices. Both companies,
however, quickly apologized, fixed the offending pages, and were restored to
Google's list.
Please contact us at
info@nannacomputers.com for further information regarding SEO and Link
Building.
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